Every day, 19,000 people die from using products containing nicotine. So Big Tobacco has to find at least 19,000 new customers a day to replace them.
They groom young people because they think we’re dumb and easy to hook. If they can trap us into being addicts now, they’ll be taking our money until we quit or die.
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Every day,
19,000 people die from using products containing nicotine. So Big Tobacco has to find at least 19,000 new customers a day to replace them.
They groom young people because
they think we’re dumb and easy to hook. If they can trap us into being addicts now, they’ll be taking our money until we quit or die.
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Cigarettes and vapes don’t just damage your heart and lungs; nicotine literally rewires 15–25-year-old brains. It cranks up anxiety, depression, sleep disorders, brain fog, attention issues, and mood swings. That jittery friend who can’t focus ‘til they hit their vape? That’s nicotine.
Colorful packs, sleek designs and sweet flavors make vapes look fun and safe.
They’re not. Those fruity flavors hide fat af doses of nicotine. They are not made from fruit; they are made in labs from hundreds of chemicals—including heavy metals proven to cause cancer. Vapes, cigarettes, pouches and heated tobacco products are put by the candy in stores so children will see them. Many products lie about their sky-high nicotine content.
Big Tobacco hunts us online in games, streaming platforms and on social media.
They use digital media that cross borders to bypass local laws. They sponsor music festivals, sports, even schools. They embed their brands in content that will be viewed by children. They pay influencers and celebrities to make nicotine addiction feel like a lifestyle choice, and they fake being good corporate citizens when they’re one of the world’s biggest polluters. They suck.
Big Tobacco deliberately creates environments where getting addicted to nicotine is cheap and easy.
In some countries, they hand out free cigarettes near schools and make sure vapes are sold nearby. They target us with promotions and competitions and try to make us think “I’m in control”, “It’s just a vape”, “It’s safer”. It’s BS.
Help us expose how Big Tobacco is manipulating us into becoming their next generation
of nicotine addicts.
Share your story with #SnapTheTrap.
But don’t we need nicotine to help people quit smoking?
Follow us on social media, join the F* Nicotine community, and stay tuned for drops, tools, and calls to action.
How can we take down one of the world’s most powerful industries?
Yes. It's coming. But until then, wear your truth,
share the content, and fuel the re.
How can we take down one of the world’s most powerful industries?
Yes. It's coming. But until then, wear your truth,
share the content, and fuel the re.
OK, I’m in. What can I do?
Speak truth. Support others. Stay sharp. And never let Big
Tobacco speak louder than you.
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Join the F* NICOTINE campaign. Share this website and the content that amazing creators are making. Make your own content. Share your story of nicotine addiction in your world and tag #Fnicotine and #SnapTheTrap. Be part of F* NICOTINE from the start.
Look, it’s not people that use nicotine that are the problem, it’s the Biz. It’s a predatory industry that is using one of the world’s most addictive substances to turn young people into human ATMs. People should be protected, and people who want to stop—and most people want to stop—should be helped to quit.
Sometimes the best way to break an addiction is to steadily reduce what you’re addicted to, before cutting it out altogether. Nicotine gum and patches are one way to help you do this and most are regulated as quit medication. The problem is that tobacco and vaping companies aren’t trying to help people quit; they are trying to get more people hooked. The younger the better from their POV.
Cigarettes contain harmful chemicals vapes don’t; but vapes contain harmful chemicals cigarettes don’t—including heavy metals proven to cause cancer. And the products are changing faster than science can measure —even breakfast cereal is more regulated than most nicotine products. They may contain massive levels of nicotine, or chemical additives not meant for inhalation—nobody really knows except the companies that make them. The same is true for heated tobacco products: Independent studies show HTP vapor contains carbon monoxide and other chemicals found in cigarette smoke. Included are volatile organic compounds
and harmful and potentially harmful constituents, some of which are found in higher concentrations in HTP emissions than in cigarette smoke, including carcinogens.
Overall, cigarettes are the world’s most fatal consumer product, killing one out of two people when used as intended. Someone who switches to a different nicotine product and never smokes again is likely doing themselves somewhat less harm, but the best bet is never to start.
In some countries that can’t keep up with the firestorm of new products, they are. But more than 60 countries have no regulations at all, because Big Tobacco has deep pockets and deep political influence. It pays lobbyists millions to intimidate politicians to delay and block public health policy. The countries that have the lowest smoking and nicotine product rates have heavy regulations on what is in these products, where they are sold and how they are marketed—and that’s probably the best way forward. That’s why youth-led campaigns, like F* NICOTINE, are needed. We have to show governments we want change… and we want it now.
This lie started 100 years ago—in cigarette ads. If it feels like nicotine relieves stress, it’s because nicotine caused the stress. When you’re addicted, you crave your next nicotine hit. When you get it, you stop craving for a short while. Then your addiction kicks in and you start stressing about your next hit. It’s genius. Evil genius.
Your brain is still under construction until around age 25, especially in areas that control decision-making, focus, and memory. Nicotine sneaks in and rewires how your brain’s “reward system” works, making it crave more and making it harder to quit. Studies (1, 2) show that using nicotine during this time can change the shape and connections of brain cells in areas like the prefrontal cortex (your control center), the hippocampus (your memory hub), and the amygdala (your emotion center). These changes can mess with attention, memory, and self-control, and the effects can last into adulthood. In other words, nicotine isn’t just giving you a buzz—it’s rewriting your brain’s code to keep you hooked.
